Module 3: Personal Branding

This module presents the learner and encourages them to figure out how to advance the main brand of all: themselves. Personal branding is the way toward building up a “mark” made around your name or profession. Personal branding’s fundamental objective is to create one standing and develop effectively by systems administration that which intrigues others.

Topics covered

  • Fundamentals of branding and brand personality
    What is personal branding?
  • Planning an individual branding methodology
  • Relevant examination
  • Characterizing your crowd
  • Decide your business territory, rivals, and commercial centre
  • Characterizing yourself:

Characterizing your general objectives and goals.

Decide what your self-image ascribes, your qualities (convictions)

Distinguish your uniqueness and strength(s)

Characterizing your own image situating (explanation)

  • Brand character creation:

Brand naming (if distinctive to your name)

Logo creation (whenever required)

Fundamental components: your shading range and typeface(s)

Realistic branding: symbolism, photographic, and additionally illustrative style

  • Verbal branding:

Compose clear messages and credible ‘narrating.’

Whenever required, a solid motto (and additionally hashtag)

  • Making drawing in the content on the web
  • Online media branding, improvement of your image on every important stage
  • Fundamentals of online media showcasing practice, on principle web-based media stages
  • Dealing with your image and individual brand resources
  • Cultivating a holding relationship with your crowd

Module Outcome

Before the finish of this short module, you will:

  • Characterize your public crowd, the field wherein you work, and your “rivals.”
  • Have you made a reasonable incentive: what is your contribution? How could it be memorable?
  • Have recognized your own image’s guiding principle, and reason
  • Have characterized your image’s character and your one-of-a-kind individual brand ‘DNA.’
  • Distinguish your objectives and making a dream for your future, and carrying it out
  • Have composed your ‘own image explanation.’
  • Have discovered/designed an individual brand name (If required) as well as a convincing motto
  • Have planned a logo, whenever required
  • Build up a novel Look and Feel
  • Find your one-of-a-kind voice and manner of speaking. Minister your messages and narrations to advance your image. Improve your (web-based media) profiles
  • Learn essentials of how to showcase yourself/your image via web-based media

On primary stages: Instagram, Facebook, YouTube, LinkedIn, Twitter, Pinterest (Snapchat)

On individual site or blog

  • Have thoughts to create compelling substance about you and your work
  • Have thoughts on how to keep a valid and holding discussion to keep your crowd locked in
Emmanuel Addo
Founder

Emmanuel Addo is the founder of the Young Global Leaders Network, an international non-governmental organization registered in six (6) countries namely, Ghana, United Kingdom, Nigeria, Sierra Leone, Democratic Republic of Congo, and South Sudan and has a membership strength of over 15,000 young black professionals, students, graduates, and aspiring leaders.

The organization also operates in 25 other African countries. Emmanuel also doubles as the chief convener and founder of the Young African Leaders Summit, one of the largest continental youth summits in Africa.  

Currently works at Kingston University as a Business Engagement Team Member in their Partnerships and Engagement Department. 

He characterizes energy, integrity, result-oriented, and ground-breaking service in each detail of strategic management, change management, stakeholder management, and leadership acquaintances.
Emmanuel owns a core background in Sociology and Psychology from the University of Ghana.

Leveraging his experience as a youth activist and a dynamic young man, Emmanuel founded the Young Global Leaders Network, a youth organization that comprises young diplomats, young politicians, and aspiring politicians, business/entrepreneurial business leaders with the aim of championing a mutual agenda for the African youth and promoting youth participation in governance as well as promoting entrepreneurial culture.
Emmanuel nurtures an environment of teamwork and has expertise in data collection and analysis as well as both quantitative and qualitative methods.

Emmanuel worked as an Associate Lecturer at the London College of Advanced Management where he delivered a wide range of business management courses that involved principles of marketing, leadership, operation management, and research methods. Emmanuel has always maintained high teaching and learning standards to ensure that his students’ stand out in academic achievements and successful progression. As a stout believer and passionate key player in volunteering; Emmanuel creates quality time to giving back gladly to his community what he has learned and to educate individuals with free consultancy on career development. He is a leader anyone would love to look up to and with great integrity, commitment, and passion to make the world a better place.
Emmanuel worked as Qualifications Manager at the Open University in the UK.

Emmanuel is also the founder of Kickstart Innovation Hub Ltd, the entrepreneurial hub of Young Global Leaders Network.