Module 9: Business Plan Writing & Market Research

There is no specified method for composing a business plan. What is significant is that the write up addresses business issues and addresses key items of business plan. Most strategies can be categorized as one of two primary classifications: For start-up or an operating business with a new project. Conventional strategies are more regular, utilize a standard design, and demand detailed explanation for every item of the business plan. Depending on the requirement, the plan may range between ten pages and a hundred-page document. Start-up business plans are are common yet utilize a standard construction used for operating businesses. They centre around summing up just the main places of the critical components of your arrangement. Statistical surveying means comprehending the reasons shoppers will purchase your item. It studies buyer conduct, including how social, cultural, and individual components impact that conduct. This module will teach you how to write a successful business plan for your project, including conducting market research for your project, start-up, or organization.

Topics Covered

  • Writing a Business Plan
  • The overview pages
  • The company Messages
  • Marketing and Generating Sales
  • The product
  • The Business Goals
  • Market Research
  • Customer research
  • Search information in market research

Module Outcomesu00a0

These contents will assist learners with composing an exceptional business plan and conducting exemplary market research. By the end of the course learners must presents plans that would enable them access funding for projects and realize important elements for operating their businesses from development stage. In this course we will examine the 8 stages or segments of composing a proper marketable strategy record. Student will investigate data that contain the tips and ideas that will assist you with building up their own strategy record.

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Emmanuel Addo
Founder
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Emmanuel Addo is the founder of the Young Global Leaders Network, an international non-governmental organization registered in six (6) countries namely, Ghana, United Kingdom, Nigeria, Sierra Leone, Democratic Republic of Congo, and South Sudan and has a membership strength of over 15,000 young black professionals, students, graduates, and aspiring leaders.

The organization also operates in 25 other African countries. Emmanuel also doubles as the chief convener and founder of the Young African Leaders Summit, one of the largest continental youth summits in Africa.  

Currently works at Kingston University as a Business Engagement Team Member in their Partnerships and Engagement Department. 

He characterizes energy, integrity, result-oriented, and ground-breaking service in each detail of strategic management, change management, stakeholder management, and leadership acquaintances.
Emmanuel owns a core background in Sociology and Psychology from the University of Ghana.

Leveraging his experience as a youth activist and a dynamic young man, Emmanuel founded the Young Global Leaders Network, a youth organization that comprises young diplomats, young politicians, and aspiring politicians, business/entrepreneurial business leaders with the aim of championing a mutual agenda for the African youth and promoting youth participation in governance as well as promoting entrepreneurial culture.
Emmanuel nurtures an environment of teamwork and has expertise in data collection and analysis as well as both quantitative and qualitative methods.

Emmanuel worked as an Associate Lecturer at the London College of Advanced Management where he delivered a wide range of business management courses that involved principles of marketing, leadership, operation management, and research methods. Emmanuel has always maintained high teaching and learning standards to ensure that his students’ stand out in academic achievements and successful progression. As a stout believer and passionate key player in volunteering; Emmanuel creates quality time to giving back gladly to his community what he has learned and to educate individuals with free consultancy on career development. He is a leader anyone would love to look up to and with great integrity, commitment, and passion to make the world a better place.
Emmanuel worked as Qualifications Manager at the Open University in the UK.

Emmanuel is also the founder of Kickstart Innovation Hub Ltd, the entrepreneurial hub of Young Global Leaders Network.