Brand identity creation

The personality and persona previously defined should now direct brand identity creation. Craft the brand identity specifically to deliver the business message. The brand identity says a lot about the business’ identity as a visual form of expression,

u00a0The brand name should be unique and different from your name. It should beu00a0 memorable, and It is u00a0u00a0u00a0 advisable to choose a name that resonates closely with your business.

Naturally, humans are visual and using this knowledge, and a logo is a highly effective tool in displaying the business characteristic and tone. Based on the look of your logo, the audience will get a feel of what to expect. The logo design will say a lot about the space you are aiming for and the customer archetype you are trying to reach. A logo can be designed to be fun, relaxed, chic, or severe, depending on the customer you are trying to appeal to.

Your colour palette should reflect your persona. Based on the colour theory, various colours evoke different feelings and emotions. The typeface also should reflect the business core message framework

Brand your logo and slogan, create merchandise that your target audience can wear.

Write compelling messages and authentic ‘storytelling.’

People remember stories 22 more times than facts. Compelling stories place the customer in the character’s position; they relate to their struggles, emotions, challenges, and victories. A business should curate the brand story based on its struggles and challenges and how the brand addresses and alleviates these hurdles. A brand story should steer from the boring norm of showing the founders unless it is a genuinely exciting history.

Emmanuel Addo

Emmanuel Addo is the founder of the Young Global Leaders Network, an international non-governmental organization registered in six (6) countries namely, Ghana, United Kingdom, Nigeria, Sierra Leone, Democratic Republic of Congo, and South Sudan and has a membership strength of over 15,000 young black professionals, students, graduates, and aspiring leaders.

The organization also operates in 25 other African countries. Emmanuel also doubles as the chief convener and founder of the Young African Leaders Summit, one of the largest continental youth summits in Africa.  

Currently works at Kingston University as a Business Engagement Team Member in their Partnerships and Engagement Department. 

He characterizes energy, integrity, result-oriented, and ground-breaking service in each detail of strategic management, change management, stakeholder management, and leadership acquaintances.
Emmanuel owns a core background in Sociology and Psychology from the University of Ghana.

Leveraging his experience as a youth activist and a dynamic young man, Emmanuel founded the Young Global Leaders Network, a youth organization that comprises young diplomats, young politicians, and aspiring politicians, business/entrepreneurial business leaders with the aim of championing a mutual agenda for the African youth and promoting youth participation in governance as well as promoting entrepreneurial culture.
Emmanuel nurtures an environment of teamwork and has expertise in data collection and analysis as well as both quantitative and qualitative methods.

Emmanuel worked as an Associate Lecturer at the London College of Advanced Management where he delivered a wide range of business management courses that involved principles of marketing, leadership, operation management, and research methods. Emmanuel has always maintained high teaching and learning standards to ensure that his students’ stand out in academic achievements and successful progression. As a stout believer and passionate key player in volunteering; Emmanuel creates quality time to giving back gladly to his community what he has learned and to educate individuals with free consultancy on career development. He is a leader anyone would love to look up to and with great integrity, commitment, and passion to make the world a better place.
Emmanuel worked as Qualifications Manager at the Open University in the UK.

Emmanuel is also the founder of Kickstart Innovation Hub Ltd, the entrepreneurial hub of Young Global Leaders Network.